Todd Lichten

Todd Lichten is the Head of Entertainment Partnerships at Roblox, where he works with the world’s top film and TV studios, talent, and digital media brands to shape the future of immersive content on the platform. Under Todd’s leadership, entertainment brand presence has exploded on Roblox since 2022, with key content and marketing investments from Netflix, Universal, DreamWorks Animation, Warner Bros., Paramount, Lionsgate, and Sony. Recent launches include Roblox’s first-ever virtual box office, a partnership with Fandango and Warner Bros. that allowed fans to buy movie tickets for Beetlejuice Beetlejuice directly within the game; Nextworld by Netflix, a multi-IP world inspired by the streamer’s top content; a first-of-its kind playable trailer campaign for Godzilla x Kong: The New Empire; and an immersive watch party for Stranger Things that reimagined the original series in a fully interactive 3D environment. The Netflix partnership was nominated for a PGA Innovation Award.

Prior to joining Roblox, Todd was the Head of Emerging Content at Meta where he led content strategy for Instagram Live Shopping and programming for tentpole events such as Graduation 2020 with Oprah Winfrey. Todd also developed a slate of original series for Facebook Watch, including the Emmy Award-winning show Red Table Talk, where he led creative, production, and internal teams across 70 episodes, 3 NAACP awards, and 1 billion views.