Biography
Jessica Malloy is the Chief Marketing Officer of CH Media, encompassing award-winning digital platforms CollegeHumor, Dorkly, Drawfee, as well as DROPOUT- CH Media’s VOD subscription service, which releases full-length original series every month. Ms. Malloy is an industry leader with a career that has championed innovative marketing strategies, revenue growth, brand development and 360 consumer insight across the media and finance landscapes. Prior to her work at CH Media, she was the Senior Director at PEOPLE Magazine, where she directly managed the acquisition and retention of over three million consumers annually across all channels – online, mobile, social, email, SEM and direct mail – as well as the sale of over 35 million print copies of PEOPLE at retail. Prior to PEOPLE Magazine, Ms. Malloy was the Director of Consumer Marketing and Revenue at Time Inc. (now Meredith), where she Managed P&Ls and consumer growth strategy for InStyle, StyleWatch, Essence and People En Espanol. Ms. Malloy has also strategically managed teams on behalf of Entertainment Weekly, Pearlman Executives, American Express, and Morgan Stanley. She holds a B.A. in Economics and Political Science from Colgate University and an M.B.A. in Marketing and Marketing Management from NYU Stern School of Business.
All session by Jessica Malloy
OTT & DIRECT TO CONSUMER (DTC) ROUNDTABLE
Room: Classroom A/B