Jamie Gutfreund

Jamie Gutfreund is a globally recognized leader and marketing professional with a proven track
record of helping brands anticipate cultural and technological shifts and act on them—not just
talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency,
Microsoft, Expedia, and WPP.

As Chief Growth Officer at Whalar, a global creator commerce agency, Jamie played a pivotal
role in elevating the agency to industry prominence, earning recognition as AdWeek’s Creator
Agency of the Year, one of Fast Company’s Most Innovative Companies, and a leading creator
agency on AdAge’s A-List. Under her leadership, Whalar pioneered initiatives such as launching
the “Creator Academy with Logitech” and the Creator Council for the AdCouncil, while also
hosting the “Everything is Better with Creators” podcast.

Jamie has been named one of Forbes’ Most Entrepreneurial CMOs, Campaign’s 40 over 40,
and one of Elle Magazine’s “Women to Watch.”

Jamie is a dynamic public speaker, appearing at events ranging from Cannes Lions, Google’s
Think Retail, and CES to The Milken Conference and the Berggruen Institute. She is also a
frequent contributor to publications such as Forbes, The Wall Street Journal, The New York
Times, and Fast Company.

Today, Jamie is the founder of Creator Vision, a consultancy that helps brands maximize their
investments in the creator economy.