Biography
As Managing Director of Media & Entertainment in Google’s “Large Customer Sales (LCS)” organization, Alex leads Google’s national advertising business as well as multiple global partnerships in the Media and Entertainment category. The category includes Theatrical, Home Entertainment, Streaming Services/OTT, Publishing, Broadcast and Cable Television, Major Sports Leagues/Sports Betting, and Live Events/Ticketing. In this role, Alex and his teams work with their respective brand and agency partners to leverage Google’s broad platforms, including YouTube, Mobile, and Google.com, to effectively reach and engage their core consumers and drive media/marketing transformation in a digital, direct-to-consumer world.
Prior to Google, Alex enjoyed a successful 17 year career as an Ad Sales leader at Viacom/MTV Networks, where he led the West Coast sales efforts across the portfolio of MTV and Vh1 Networks and their multiple screens. In 2011, he went on to join VICE Media as their first Chief Revenue Officer, helping establish the company nationally across the advertising landscape. In mid-2012 Alex joined Collective Digital Studio, a top Multi-Channel Network (MCN) on the YouTube platform, as their Chief Revenue Officer where he built their sales infrastructure and developed their sales strategy, and delivered exceptional results as the company developed into a leading MCN on the YouTube platform, before joining Google in the summer of 2014.