Adam Ostrow is the Chief Strategy Officer at Mashable, a role in which he is responsible for defining and implementing strategic initiatives across the organization.
Adam joined Mashable as its second employee and Editor in Chief in 2007, a role in which he directed day-to-day news coverage, authored more than 2,500 articles and built the editorial staff from 3 to 25 employees. During his tenure as Editor in Chief, the site’s audience grew more than tenfold. Since moving into an executive position in 2011, Adam has led the development of Mashable’s video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy.
Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He’s also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW.
His TED Talk “After Your Final Status Update” has been viewed more than one million times.
Adam is a graduate of the University of Maryland, where he earned a bachelor’s degree in Journalism.