TODAY’S VIDEO MIX: OTT, CABLE, AND LINEAR TELEVISION

TODAY’S VIDEO MIX: OTT, CABLE, AND LINEAR TELEVISION

The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?

PANELISTS
Kevin Arrix, SVP, DISH Media
Carol Hinnant, EVP, National Networks, Comscore
Ryan Jamboretz, Chief Development Officer, Amobee
Melissa Rosenthal, Executive Vice President, Cheddar
Moderator: Colin Dixon, Founder & Chief Analyst, nScreenMedia