THE MELTING POT OF OTT, CABLE, AND LINEAR TELEVISION

05 Oct 2018
11:45 am - 12:15 pm
SAFRA HALL

THE MELTING POT OF OTT, CABLE, AND LINEAR TELEVISION

The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?