THE FUTURE OF NEXT GEN OTT AND MONETIZATION
While Netflix continues grow its market share, there are a growing number of video services with programming and business models designed for targeted audiences that are gaining traction. This panel of experts in Over-the-Top (OTT) monetization will discuss monetization strategies being used by successful services today, both subscription based and advertiser supported. What’s working and what not? How is programming being designed and rolled out to attract and retain new audiences. What are some of the best strategies for monetizing video content in the OTT ecosystem?