THE FUTURE OF INTERACTIVITY AND COMMERCE

THE FUTURE OF INTERACTIVITY AND COMMERCE

This panel will discuss how programmers and distributors are collaborating to deliver enhanced viewing experiences for their viewers. The panel will explore how technologies like voice control, interactivity, and mobile devices are being incorporated into today’s television experience, and how that translates into audience engagement and new business opportunities.

PANELISTS
Andrew Borak, SVP, Marketing, Distribution & Business Development, Viacom
Chris Defendis, Vice President of Domestic Distribution, WarnerMedia
Jared Rabinowitz, Senior Director, Sponsorships & Show Products, NBCU
Zane Vella, VP Product – Interactivity & Advertising, Comcast
Moderator: Rick Howe, The iTV Doctor, Interactive TV Today