INFLUENCER MARKETING: ALIGNING BRANDS WITH SOCIAL INFLUENCERS
This panel of executives and representatives working with digital influencers with significant followings will discuss how they work with brands, including different strategies such as sponsored posts versus contests versus public appearances. How do brands judge the success of these campaigns in terms of engagement – likes, comments, revines, etc.? What is the future of influencer marketing?
David Griffith, VP, Digital Marketing Partnerships, Food Network
Cat Lincoln, CEO & Founder, Clever Girls
Jeremy Simon, Director, Influencer Marketing & Partnership Marketing, KBS’ Attention
Suzanne Spence, Head of Global Brand Partnerships, Wattpad
Moderator: Natalie Zfat, Co-Founder, The Social Co.