GAMES & ESPORTS CULTURE & LIFESTYLE CONTENT: THE OPPORTUNITY FOR BRANDS, AGENCIES, AND MARKETERS
This panel will discuss the role of teams, games-focused brands, competitive gamers, streamers and influencers and the rapidly growing market for esports and gaming culture and lifestyle content. What content strategies are working? Which platforms are driving the most engagement? What is the expected esports monetization mix from in-person, digital, and hybrid opportunities in the years to come? How are college campuses and organizations driving adoption?
Panelists:
Russell Arons, President, G4 TV
Che Chou, Senior Director of Esports, Ubisoft
Jaci Hays, Chief Operations Officer, FaZe Clan
Damon Lau, Head of Esports, United Talent Agency
Brett Marks, Director, Business Development & Gaming/Immersive Media Lead, Columbia Records
Moderator: Seb Joseph, Senior Brands Editor, Digiday