THE FUTURE OF CONTENT MARKETING
As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.
PANELISTS
Zach Blume, Managing Partner, Portal A
James DeJulio, Co-Founder, President, & Chief Creative Officer, Tongal
Jared Pearlman, VP, Branded Content, United Entertainment Group
Jeremiah Rosen, Partner & Managing Director, Reason2Be
Alison Hoffman, CMO, Starz
Moderator: Philip Alberstat, Chief Operating Officer, Contend