From Trailers to TikTok: The Remix of Entertainment Marketing
Reaching audiences has never been easier, but capturing their attention has never been harder. To break through the noise, entertainment marketers are remixing traditional strategies with new digital approaches to ensure they connect with audiences in fresh, impactful ways. This session will explore how working with creators and tapping into platforms like TikTok, Roblox, and YouTube can add new dimensions to marketing campaigns, amplifying key moments and engaging hard-to-reach audiences.
Panelists:
Todd Lichten, Head of Entertainment Partnerships, Roblox
David Messinger, Chairman and CEO, Trailer Park
RJ Larese, VP of Talent and Influencer Marketing, Paramount Global
Moderator:
Jamie Gutfreund, Founder, Creator Vision