BLURRED LINES: LINEAR TELEVISION MEETS OTT
This panel of top decision-makers in the television, online video, advertising and technology industries discuss where America’s favorite medium is heading in terms of new digital distribution models and platforms. The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network and cable streams with DVR capabilities. How do the networks and cable services maintain their unparalleled national reach when OTT services are now directly competing? Where does this leave advertisers?