AUDIENCE ENGAGEMENT THROUGH WEB3: NFTS, DEFI AND THE METAVERSE
A big problem facing marketers today is the inability to track users and access user data in light of privacy regulations. One of the promises of Web3 is to remove the middleman and allow brands and content creators to engage directly with fans and consumers through offering digital ownership of assets to compensate consumers with tokenized rewards for their engagement and consent to share data. This panel of industry leaders will discuss innovative brand and creator-led campaigns and the exciting opportunities and challenges in executing a successful Web3 strategy.
Panelists:
- Doug Scott, Co-Founder & Chief Managing Director, Subnation
- Peter Shiao, Founder & CEO, Immortal Studios
- Miheer Walavalkar, CEO and co-founder, LiveLike
- Krystal Hauserman, Chief Marketing Officer, 11:11 Media
Moderator:
- Phil Ranta, Chief Operating Officer, We Are Verified