Agenda

2016 Future of Television Agenda

*Schedule and speakers are subject to change
Day 1
29 Sep 2016

WELCOME & INTRODUCTORY REMARKS

Ned Sherman, CEO & Publisher, Digital Media Wire Al Lieberman, Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU
Al Lieberman
Ned Sherman

OPENING PRESENTATIONS

THE FUTURE OF TELEVISION, VR/AR AND MARKETING Visionary presentations on the future of Television, VR/AR and Marketing. Field Trip to Mars – Lessons in Rethinking VR Outside the Headset Do we need to redefine how marketers think about VR in order for it to be a viable creative solution for brands? That’s one of the questions McCann and Oscar-winning Framestore asked themselves when embarking on the first-ever “shared” VR experience for Lockheed Martin. In this discussion, the three will address current misconceptions about VR’s possibilities (including it’s 3D, singular nature)...
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Phillip Morelock
Alexander Rea

FIRESIDE CHAT with SONY PICTURES TELEVISION

Fireside Chat with Eric Berger, EVP, Digital Networks, Sony Pictures Television & General Manager, Crackle. Interviewed by Joan E. Solsman, Senior Writer, CNET
Joan E. Solsman
Eric Berger

VIEW FROM THE TOP: The Future of Television

This panel of top decision-makers in the television, online video, advertising and technology industries discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you engage, empower, connect and monetize audiences across platforms? How do the networks maintain their unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results? PANELISTS Ira Rubenstein, Senior Vice President & General Manager, Digital & Marketing, PBS Christy Tanner, Senior Vice President & General Manager, CBS News Digital...
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Doug Ray
Joan Gillman
Keith Hindle
Christy Tanner
Sahil Patel
Ira Rubenstein
11:15 – 11:45

MORNING BREAK

VIRTUAL AND AUGMENTED REALITY FOR VIDEO AND ENTERTAINMENT

This panel of VR and AR leaders will discuss the latest developments for video and entertainment. The panel will focus on what is available in the market today. What are the available apps, content, devices, and head gear?  What is the current state of consumer adoption? PANELISTS Alexander Rea, Head of Creative Technology, Framestore Rich Flier, Managing Director, Business Development, Digital Domain Holdings Limited Ben Priddy, Creative Director, Tech, Tool Moderator: Brian Seth Hurst, Chief Storyteller & Co-Founder, StoryTech
Ben Priddy
Brian Seth Hurst
Rich Flier
Alexander Rea

ADVANCED ADVERTISING: THE PROMISE & OPPORTUNITY

Advertisers today are increasingly demanding targeting, tracking and measurement across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes beyond awareness to consumer engagement and even direct sales. This panel will discuss the suite of benefits that brands are coming to expect from dynamic targeting, precise real-time metrics, contextual creative delivery and seamless sponsorship integration. How do analytics compare across systems without a common currency? Who owns the data and how is it packaged? How is media buying changing? PANELISTS James Shears, General Manager,...
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David Gaines
Robert Bardunias
Jonathan Bokor
Ashley J. Swartz
James Shears

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Why Innovation Labs Fail Many people misunderstand the purpose of an innovation lab, thinking it is merely a test kitchen where success and failure is self-evident. This misperception is the reason so many innovation labs fail. Leaders shouldn’t be focusing on the physical output of the lab; its true ROI is in the people driving the testing, the products being tested, and the testing process itself. Innovation labs can be used to solve everyday business problems, not just far-out imaginations, and...
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Anjali Sud
Michael Wayne
Brian Adams
Misha Koroteev
Justin Tobin

THE FUTURE OF CONTENT MARKETING

As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty. PANELISTS Zach Blume, Managing Partner, Portal A James DeJulio, Co-Founder, President, & Chief Creative Officer, Tongal...
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Philip Alberstat
Alison Hoffman
Zach Blume
Jared Pearlman
Jeremiah Rosen
James DeJulio

THE FUTURE OF OTT: CONSUMER ADOPTION AND EXPERIENCES

This panel of experts in Over-the-Top (OTT) video distribution will discuss consumer adoption and the experiences that will drive the future. What changes are expected? What does the future hold for consumer OTT experiences? PANELISTS Angela Northington, General Manager, Urban Movie Channel Nathan Guetta, VP, Product & Technology, Conde Nast Entertainment Roger Keating, SVP, Digital Media, Hearst Television Tony Emerson, Managing Director,  Worldwide Media and Cable, Microsoft G.O. Burton, SVP, Distribution & Partnerships, OWNZONES Media Network Moderator: Scott R. Singer, Author & Managing Director, DDG
G.O. Burton
Nathan Guetta
Tony Emerson
Scott R. Singer
Roger Keating
Angela Northington

ONSTAGE MEETUP & UNCONFERENCE SESSION

This is a spontaneous session held on the stage in Safra Auditorium. Come with your ideas, pitches and anything else you’d like to discuss about innovation in television, video, movies and VR/AR.
12:50 - 14:00

LUNCH BREAK

FIRESIDE CHAT with FACEBOOK

Fireside Chat with Bob Gruters, US Group Lead, Entertainment, Restaurants, and Multicultural, Facebook
Bob Gruters

SHOOTING FOR THE TOP: MAKING GREAT ORIGINAL DIGITAL VIDEO

When it comes to TV awards, digital may be the new cable with Netflix and Amazon taking home big awards at the Emmys and other awards shows. Moreover, audiences are becoming agnostic as to which screen or service they use to view video content. This panel will discuss the shift, dollars and talent being directed at creating great original content for digital platforms. What are the strategies for success in original digital video? PANELISTS Jesse Redniss, Co-Founder, BRaVe Ventures Thao Hoang, SVP, Business Development, Defy Media Ryan P. Hall, Head...
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Ryan P. Hall
Ashley Kaplan
Thao Hoang
Jesse Redniss
JC Cangilla

THE FUTURE OF NEXT GEN OTT AND MONETIZATION

This panel of experts in Over-the-Top (OTT) video monetization will discuss monetization strategies and techniques. What’s working and what not? What are the best strategies for monetizing video content in the OTT ecosystem. PANELISTS Pamela Nguyen, Ad Operations Manager, DramaFever Andrea Clarke-Hall, Director of Business Development, Tubi TV Jason WIlliams, Director of Product and Growth, Plex Sam Toles, Head of Global Content Acquisitions and Distributions, Vimeo Moderator: Rick Howe, The iTV Doctor, Interactive TV Today
Jason Williams
Rick Howe
Andrea Clarke-Hall
Sam Toles
Pamela Nguyen

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Video data and insights for today’s media companies and publishers Presenter: David Dowd, VP of Customer Growth, Tubular Labs GLOVE and BOOTS Mario and Fafa (Damien Eckhardt-Jacobi and Vincent Bova), Glove and Boots What is Native Advertising & Content Marketing and Why Should I Care? Presenter: Mara Einstein, Author of Blacks Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell? Building Conversational UI for Television What’s Next After Siri, Alexa and Ok Google? So far most bot’s and...
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Christian Petersen
David Dowd
Mario & Fafa
Mara Einstein

INFLUENCER MARKETING: ALIGNING BRANDS WITH SOCIAL INFLUENCERS

This panel of executives and representatives working with digital influencers with significant followings will discuss how they work with brands, including different strategies such as sponsored posts versus contests versus public appearances. How do brands judge the success of these campaigns in terms of engagement – likes, comments, revines, etc.? What is the future of influencer marketing? PANELISTS David Griffith, VP, Digital Marketing Partnerships, Food Network Cat Lincoln, CEO & Founder, Clever Girls Jeremy Simon, Director, Influencer Marketing & Partnership Marketing, KBS’ Attention Suzanne Spence, Head of Global Brand Partnerships, Wattpad...
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Natalie Zfat
Suzanne Spence
Jeremy Simon
Cat Lincoln
David Griffith

BUYING AND SELLING OF CROSS-PLATFORM VIDEO ADVERTISING

This panel will consist experts from TV network sales, ad agencies buyers, platform companies, and measurement companies, discussing the successes and challenges of cross-media video selling/buying including Linear TV, cable VOD, Broadband Video, and Over-the-Top Video. PANELISTS Dan Bruinsma, SVP, Director, Starcom John Collins, Director of Music, MediaStorm Domenico DiMeglio, VP, Distribution & Operations, CBS Interactive David Danowski, VP, Pricing, Planning & Inventory Management, Fox Network Group Moderator: Chris Pizzuro, Head of Sales & Marketing, Canoe Ventures
David Danowski
John Collins
Domenic DiMeglio
Dan Bruinsma
Chris Pizzurro

ONSTAGE MEETUP & UNCONFERENCE SESSION

This is a spontaneous session held on the stage in Safra Auditorium. Come with your ideas, pitches and anything else you’d like to discuss about innovation in television, video, movies and VR/AR.
16:00 – 16:45

AFTERNOON BREAK

VIEW FROM THE TOP: VR/AR Leadership Roundtable

VR/AR experts discuss the current state of VR/AR, consumer adoption and what it means for the games business. PANELISTS Rich Flier, Managing Director, Business Development, Digital Domain Holdings Limited Thom Gruhler, Former Corporate Vice President, Apps & Services, Microsoft Jeff Marsilio, Vice President, Global Media, NBA Vin Farrell, Global Chief Content Officer, Havas Worldwide Moderator: Pete Pachal, Tech Editor, Mashable
Pete Pachal
Jeff Marsilio
Vin Farrell
Rich Flier
Thom Gruhler

FIRESIDE CHAT/KEYNOTE

Keynote converstion with Martha Nelson, Global Editor-in-Chief, Yahoo Interviewed by: Stephanie Mehta, Deputy Editor, Vanity Fair
Stephanie Mehta
Martha Nelson

NYME OPEN HOUSES

This is an invite-only event. You must be on the guest list to attend. MICROSOFT OPEN HOUSE Invite-only (RSVP required) Join Entertainment and Media Leaders at Microsoft’s Times Square venue for cocktails, appetizers, and networking. Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation

NYME CLOSING PARTY

Let’s wrap it up with style! Join us for one final night of drinks, dancing, and networking at NYME’s Official Closing Party! 6pm – 8pm – VIP VR/ AR Showcase 8pm – 9pm – Open Bar & General Admission 9pm – 11pm – DJ, Networking & Dancing Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation