MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

Agenda

2017 Future of Television Agenda

*Schedule and speakers are subject to change
Day 1
27 Sep 2017
8:30 am - 9:30 am

REGISTRATION

WELCOME & INTRODUCTORY REMARKS

PANELIST Tinzar Sherman, CEO & Co-Founder, Digital Media Wire Ned Sherman, Counsel/Director, Manatt Digital, Founder, Digital Media Wire
Tinzar Sherman
Ned Sherman

VIEW FROM THE TOP: THE FUTURE OF TELEVISION

Leaders in digital television discuss the major trends that are shaping the industry and what they expect to happen over the next year. PANELIST Rebecca Glashow, Head of Worldwide Distribution, Awesomeness Ira Rubenstein, Chief Digital and Marketing Officer, PBS Digital
Rebecca Glashow
Ira Rubenstein

KEYNOTE/FIRESIDE CHAT

PANELISTS Ted Leonsis, Founder, Chairman, Majority Owner and Chief Executive Officer, Monumental Sports & Entertainment
Ted Leonsis
11:15 am - 11:45 am

MORNING BREAK

DELIVERING ON THE PROMISE OF VR FOR TELEVISION

While still in its infancy, VR experiences built around television shows are showing promise. Some offer extra content complementary to the show’s narrative, and some completely transform the telling of the narrative. What apps and devices are used to create and distribute content and what is the state of consumer adoption? PANELISTS Aaron Luber, Head of Partnerships, Google VR Team Rob Ruffler, ViacomNEXT
Rob Ruffler
Aaron Luber

THE CURRENT STATE OF DIGITAL MEDIA INVESTING

This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends and what it takes to get funded in the current environment, including accelerators, crowdfunding, angel, and VC deals. PANELISTS Anton Zietsman, Director, 3311 Ventures David Beck, TBS/TNT
David Beck
Anton Zietsman
12:45 pm - 2:00 pm

VIP LUNCH (INVITE ONLY)

REDEFINING DISTRIBUTION: THE MELTING POT OF OTT, CABLE, & LINEAR TELEVISION

The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities. Alternately, traditional linear services, like DirecTV, have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, are broadcasters and distribution companies responding effectively, and where do advertisers fit in? PANELISTS M. Scott Havens, Global Head of Digital, Bloomberg Media Christy Tanner, SVP & General Manager, CBS News Digital
M. Scott Havens
Christy Tanner
3:00 pm - 3:15 pm

BREAK

THE EVOLUTION OF BRANDS, CONTENT, AND MARKETING

As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty. PANELISTS Philip Alberstat, Chief Operating Officer, Contend Mia Goldwyn, Chief Content Officer, StyleHaul Shannon...
Read More
Christine Murphy
Shannon Priut
Mia Goldwyn
Philip Alberstat

THE RISE OF LIVE STREAMING

Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers?

ALEXA, TELL ME ABOUT VOICE-ACTIVATED AI FOR MEDIA AND ENTERTAINMENT

Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment experiences. What is possible when media and entertainment companies begin to tap the power of voice-activated devices? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based smartphones? What does the future hold for this exciting area of innovation? PANELISTS Rick Howe, The iTV Doctor, Interactive TV Today
Rick Howe

HOW TO EFFECTIVELY USE INFLUENCER MARKETING

Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success? What are the FTC requirements for disclosure and how can brands protect themselves when running campaigns? PANELISTS Paul Kontonis, Chief Marketing Officer, WHOSAY Phil Ranta, COO, Studio71
Paul Kontonis
Phil Ranta
4:15 pm - 4:30 pm

AFTERNOON BREAK

THE EXPLOSION OF ORIGINAL VIDEO CONTENT

We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers? PANELISTS Jill Braff, former GM, Ellen Digital Ventures Susanne Mei, General Manager, People/Entertainment Weekly Network (PEN)
Jill Braff
Susanne Mei