This panel of top decision-makers in the television, online video, advertising and technology industries discuss where America’s favorite medium is heading in terms of new digital distribution models and platforms. The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network and cable streams with DVR capabilities. How do the networks and cable services maintain their unparalleled national reach when OTT services are now directly competing? Where does this leave advertisers?
This panel of VR and AR leaders will discuss the latest developments for television and video. The panel will focus on what is available in the market today. What are the available apps, content, devices, and head gear? What is the current state of consumer adoption?
This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends and what it takes to get funded in the current environment, including accelerators, crowdfunding, angel and VC deals.
We are in an original content renaissance.Hulu is doubling their number of originals,Netflix is moving all production to Los Angeles,every major online news publisher announced content plays at the NewFronts,and even music companies like AEG,Apple Music, and Spoitfy have original series. Why is this the right time to create content?
As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.
This panel of tech-media futurists will discuss the future of augmented reality (AR) and voice-activated artificial intelligence (AI) for media and entertainment experiences. What new consumer experiences are possible when media and entertainment companies begin to tap the power of voice-activated devices and augmented reality? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based smartphone? What does the future hold for this exciting area of innovation?
This panel of executives and representatives working with digital influencers with significant followings will discuss how they work with brands, including different strategies such as sponsored posts versus contests versus public appearances. How do brands judge the success of these campaigns in terms of engagement – likes, comments, etc.? What is the future of influencer marketing?