Agenda

2017 Future of Television Agenda

*Schedule and speakers are subject to change
Day 1
27 Sep 2017
8:30 am - 9:30 am

REGISTRATION

WELCOME & INTRODUCTORY REMARKS

PRESENTED BY: Al Lieberman, Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU Ned Sherman, Counsel/Director, Manatt Digital, Founder, Digital Media Wire
Al Lieberman
Ned Sherman

VIEW FROM THE TOP: THE FUTURE OF TELEVISION

PANELISTS: Floris Bauer, President and Co-Founder, Gunpowder & Sky Rebecca Glashow, Head of Worldwide Distribution, AwesomenessTV Peter Phillips, Former EVP/GM Interactive & Distribution, Marvel Entertainment Paul Potenzone, SVP/Content Director at Digitas Studios, DigitasLBi MODERATOR: Todd Spangler, NY Digital Editor, Variety
Peter Phillips
Paul Potenzone
Floris Bauer
Todd Spangler
Rebecca Glashow

OPENING PRESENTATION: DID YOU TRY REBOOTING IT?

VIZRT PRESENTS: “Did you try rebooting it?” Evolution of Vizrt & TV to Digital Broadcast workflows optimized and priced for Digital Publish a video with broadcast graphics to multiple platform in seconds Prove it! We will demo the award winning Viz Story PRESENTERS: Tom Shelburne, Director of Operations – Northern Region, Vizrt
Tom Shelburne

FIRESIDE CHAT WITH PETER GALLAGHER OF VERIZON DIGITAL MEDIA

Peter Gallagher, Chief Operating Officer, Verizon Digital Media INTERVIEWER: Mike Vorhaus, President, Magid Advisors
Peter Gallagher
Mike Vorhaus
11:15 am - 11:45 am

MORNING BREAK

THE CURRENT STATE OF DIGITAL MEDIA INVESTING

This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends and what it takes to get funded in the current environment, including accelerators, crowdfunding, angel, and VC deals. PANELISTS: David Beck, Chief Strategy and Ventures Officer, TBS & TNT Andrew Cleland, Managing Director, Comcast Ventures Todd Klein, Partner, Revolution Anton Zietsman, Director, 3311 Ventures PANELISTS: David Sands, Partner and Co-Leader, Entertainment and Digital Media Team, Sheppard Mullin
David Sands
Andrew Cleland
Todd Klein
David Beck
Anton Zietsman

DELIVERING ON THE PROMISE OF VR FOR TELEVISION

While still in its infancy, VR experiences built around television shows are showing promise. Some offer extra content complementary to the show’s narrative, and some completely transform the telling of the narrative. What apps and devices are used to create and distribute content and what is the state of consumer adoption? PANELISTS: Michelle Carney, VP, Branded Entertainment & Film, Ketchum Matthew Collado, Co-Founder and Chief Content Officer, Littlstar Aaron Luber, Head of Content Partnerships, Google VR Team Tom Vance, Co-Head of Studio, Content, Jaunt Studios MODERATOR: Michael Gold, Co-founder and...
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Michelle Carney
Matthew Collado
Tom Vance
Michael Gold
Rob Ruffler
Aaron Luber
12:45 pm - 2:00 pm

VIP LUNCH (INVITE ONLY)

REDEFINING DISTRIBUTION: THE MELTING POT OF OTT, CABLE & LINEAR TELEVISION

The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities. Alternately, traditional linear services, like DirecTV, have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, are broadcasters and distribution companies responding effectively, and where do advertisers fit in? PANELISTS: Kenny Gersh, EVP, Business, MLB Advanced Media M. Scott Havens, Global Head of Digital, Bloomberg Media Christy Tanner, SVP & General Manager,...
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Kenny Gersh
Alex Weprin
Michael Weaver
M. Scott Havens
Christy Tanner
Sahil Patel

FIRESIDE CHAT WITH BOB GRUTERS

Bob Gruters, Group Director, Global Marketing Solutions – US, Facebook
Bob Gruters

THE EVOLUTION OF BRANDS, CONTENT AND MARKETING

As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty. PANELISTS: Mia Goldwyn, Chief Content Officer, StyleHaul Christine Murphy, SVP Branded Entertainment, Astronauts Wanted...
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Andrew Saunders
Christine Murphy
Mia Goldwyn
Philip Alberstat

THE RISE OF LIVE STREAMING

Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers? PANELISTS: Mario Armstrong, Chief Content Officer & Executive Producer, Never Settle Show Courtney McKlveen, Head of US Field...
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Ryan Troy
Courtney McKlveen
Mario Armstrong
Karen Allen
Ali Moiz
Jill Sherman

OK GOOGLE, TELL ME ABOUT VOICE-ACTIVATED AI FOR MEDIA AND ENTERTAINMENT

Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment experiences. What is possible when media and entertainment companies begin to tap the power of voice-activated devices? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based smartphones? What does the future hold for this exciting area of innovation? PANELISTS: Lauren Berkowitz, Chief Business Officer, Elemental Cognition Yiannis Pagkalos, Business Development Principal, Product Partnerships, Google Adrian Sexton, CEO, TiTAN Platform...
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Yiannis Pagkalos
Lauren Berkowitz
John Thompson
Drew Silverstein
Adrian Sexton
Rick Howe

HOW TO EFFECTIVELY USE INFLUENCER MARKETING

Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success? What are the FTC requirements for disclosure and how can brands protect themselves when running campaigns? ​ PANELISTS: Rebecca Duke, Senior Brand Manager, Mars Wrigley Confectionery US Paul Kontonis, Chief Marketing Officer, WHOSAY Marc Hustvedt, CEO, Above Average Maureen Polo,...
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Rebecca Duke
Marc Hustvedt
Maureen Polo
Paul Kontonis
Phil Ranta
4:00 pm - 4:30 pm

AFTERNOON BREAK

THE EXPLOSION OF ORIGINAL VIDEO CONTENT

We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers? PANELISTS Jill Braff, former GM, Ellen Digital Ventures Sharmi Gandhi, EVP, Strategy and Development, Mic Matthew Henick, Head of Development, BuzzFeed Motion Pictures Susanne Mei, General Manager,...
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Terrance Gray
Sharmi Gandhi
Jill Braff
Matthew Henick
Susanne Mei

FIRESIDE CHAT WITH MASHABLE STUDIOS AND WATTPAD

FIRESIDE CHAT: Eric Korsh, President, Mashable Studios, Mashable Aron Levitz, Head of Wattpad Studios, Wattpad INTERVIEWER: Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire
Ned Sherman
Eric Korsh
Aron Levitz