From TV to TikTok: Why Hollywood Needs to Catch Up
Younger audiences are spending their time on TikTok and YouTube—that’s where the eyeballs are. For legacy entertainment leaders, these emerging formats might still be under the radar, but there’s an urgent need to understand why they’re resonating and what this means for the future of content development. This panel features an expert lineup, including Gymnasium’s Saheer Mathrani and Adam Faze (Boy Room), CAA’s Arleta Fowler (agent forReesa Teesa), and Harry Golden from Invisible Narratives (Skibidi Toilet), moderated by Jasmine Enberg, VP & Principal Analyst at EMARKETER
These creators are leveraging social platforms to develop new IP, test concepts, and build highly engaged communities that extend far beyond traditional media channels. With Boy Roompioneering a new approach to content creation, Reesa Teesaevolving from a viral TikTok series into a major TV deal, andSkibidi Toilet poised to become a film and TV franchise, this session will explain why these unconventional strategies are thriving and how they are reshaping the playbook for Hollywood
Panelists:
Sol Betesh, Co-Founder & CEO, Fallen Media
Arleta Fowler, Head of Digital Lifestyle, CAA
Harry Golden, Invisible Narratives
Saheer Mathrani, COO & Co-Founder, Gymnasium
Moderator:
Jasmine Enberg, VP & Principal Analyst, Social Media & Creator Economy, EMARKETER