Reclaiming the Crown – What Can (and Should) TV Learn from the Video Game Industry?
In an era where television and digital media are converging, entertainment providers and platforms are seeking innovative ways to captivate audiences and keep them engaged. To that end, studios, networks and streamers are looking to another industry that has been refining the art of community management for decades – video games.This panel will discuss what the TV business can learn from games – and which facets of the gaming business it should perhaps seek to avoid. Discussion will include iterative development, building IP, community management and fan engagement, and how game technology and mechanics can be leveraged to transform the TV viewing experience. This panel will also discuss the potential of applying game design principles to television, from integrating real-time interactivity to creating compelling multi-platform content and experiences. We’ll delve into case studies where these approaches have successfully driven engagement and explore the challenges and opportunities in this emerging landscape. Finally, we will explore what applications AI technology might have in the future.
Panelists:
Briana Hill, Partner & Co-Chair, Media + Entertainment & Film, TV + Podcast Group, Pryor Cashman LLP
Chris Paulson, EVP & GM, Games Publishing, Skybound Entertainment
David Reitman, Lead, Games, PwC
Diana Williams, Co-Founder & CEO, Kinetic Energy Entertainment
Moderator:
Simon Pulman, Partner & Co-Chair, Media + Entertainment & Film, TV + Podcast Group, Pryor Cashman LLP