The Future of Live TV: Thriving in the Era of Software Live Production
With shifting viewer habits, new production formats, and advancements in technology (such as GPU-based production and proxy workflows), live content production is undergoing a profound transformation. This panel brings together broadcasters, technology innovators, and media experts to explore the future of live content across television and streaming businesses. We’ll discuss how live producers are adapting to the digital-first, software-enabled world, the effects of lower production costs, impact of data and analytics on audience engagement, the rise of niche programming, and innovative monetization strategies – including new approaches to advertising, sponsorship, and direct-to-consumer models.
Panelists:
Alessandra Catanese, CEO, Smosh
Dan Goman, Founder & CEO, Ateliere Creative Technologies
Moderator:
Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management