Che Chou

A gaming industry veteran with over a decade of esports experience, Che Chou currently serves as the Senior Director of Esports at Ubisoft where he manages esports strategy and development for current and upcoming Ubisoft titles, including Tom Clancy’s Rainbow Six Siege. He is passionate about the intersection of esports and gaming and has a deep understanding of esports strategies, ecosystems and community building. Prior to Ubisoft, Che started out as a games journalist back in 1999, writing and editing for publications like GameSpot, Electronic Gaming Monthly and 1UP.com. On the esports side, he previously worked at Microsoft as the Director of Esports and Communities on all things Halo, as well as for Blizzard Entertainment as the Global Franchise Lead for Hearthstone Esports.