THE EVOLUTION OF INFLUENCER MARKETING
This panel of platform executives, brands, creators, influencers and their representatives will discuss the strategies and campaigns taking shape during the current climate on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies to the current landscape? How are brands and marketers determining ROI?
Panelists:
Chris Bower, SVP, Brand Partnerships, Fullscreen
Phil Ranta, Chief Operating Officer, Wormhole Labs
Jade Sherman, Partner, A3 Artists Agency
Arif Zahir, Content Creator/Influencer & New Voice of Cleveland on Family Guy
Moderator: Max Willens, Senior Reporter, Digiday