Zane Vella

Zane is Vice President of Entertainment Product within Comcast’s Technology, Product and Experience division. His focus is interactivity and advertising, especially products that combine voice, video and data to drive audience engagement and commerce. Zane joined Comcast upon acquisition of Watchwith in 2016, the interactive video and data platform he originally founded in 2006 as the Related Content Database. Since joining Comcast, he and his team have launched dozens of groundbreaking projects including “X1 Voting” for NBC’s The Voice and America’s Got Talent, DVR Smart Resume, Game of Thrones “For the Throne” audience polling, and VoicePlus Ads – traditional commercials that combine voice commands and interactivity. Zane is a member of the Television Academy, holds a Master’s from Harvard Graduate School of Education, and is a graduate of the Georgetown University School of Foreign Service.