David Poltrack

David F. Poltrack is Chief Research Officer, CBS Corporation, and President of CBS VISION. David oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research and monitoring of the national and international video marketplace. He designed and oversees CBS TELEVISION CITY at the MGM GRAND, Las Vegas, CBS’ state of the art research center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns and advertising value in the media marketplace.