Ned Sherman, Counsel & Director, Manatt / Founder, Digital Media Wire
Visionary presenters give their perspectives on the future of television followed by Q/A.
Seth Geiger, President, SmithGeiger LLC
This panel of industry leaders will discuss how video content will be made, distributed, marketed, consumed and monetized in the future. What are the key factors contributing to the continued growth of revenue? What developments are expected in the value-chain for content monetization? What areas are poised for the greatest growth? What innovations and business models will fuel growth in the marketplace?
Jonathan Barzilay, Chief Operating Officer, PBS
Kristen Finney, EVP, EMEA, Television Distribution, 20th Century Fox
Moderator: Todd Spangler, New York Digital Editor, Variety
This panel of leaders will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for virtual reality (VR), mixed reality (MR), augmented reality (AR), and cinematic reality (CR). How are these tools being used to generate new forms of reality by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?
Bernarda Duarte, Director, Content Acquistion, Roku
Domenic DiMeglio, SVP of Distribution and Operations, Digital Media, CBS Interactive
Moderator: Colin Dixon, Founder and Chief Analyst, nScreenMedia
This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends, valuations and recent deal flow with a focus on video innovation and technologies.
The mobile video market continues to grow at a record-breaking pace. This is panel will discuss what is required today to make a successful video content for ios, android, and emerging mobile platforms. How important are storytelling, creativity, and innovation? What developments are expected to fuel future growth in the market?
This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of content deals are being done today? How is the business evolving as content companies shift more of their focus to “direct to consumer”? What does media consolidation mean for the business? What does the future hold?
Evan Scheffel, EVP, Americas, 20th Century Fox Television Distribution
Moderator: Ned Sherman, Counsel & Director, Manatt Digital / Founder, Digital Media Wire
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
Sarah Stringer, SVP, Head of Innovation, Carat US
Zihla Salinas, CEO, Trailer Park Inc.
Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of Esports programming in television broadcast? How are esports rights deals likely to evolve after the restructuring of the Riot deal with Disney/ESPN+ and the announcement of Overwatch-Twitch deal? What is the opportunity for shoulder and behind the scenes content? When will we see the first mainstream cross-over talent? What is the expected esports monetization mix in the years to come?
Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment experiences. What is possible when media and entertainment companies begin to tap the power of voice-activated devices? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based set-top boxes, consoles and smartphones? What does the future hold for this exciting area of innovation?
While Netflix continues grow its market share, there are a growing number of video services with programming and business models designed for targeted audiences that are gaining traction. This panel of experts in Over-the-Top (OTT) monetization will discuss monetization strategies being used by successful services today, both subscription based and advertiser supported. What’s working and what not? How is programming being designed and rolled out to attract and retain new audiences. What are some of the best strategies for monetizing video content in the OTT ecosystem?
Quality video content is in demand with digital, television and cable networks competing to capture and retain viewers. This panel of industry experts will discuss the formats, genres and storytelling techniques that are in most demand, how competition is driving innovation and creativity and the winning formulas for success.