2017 Agenda

2017 Future of Television Agenda

*Schedule and speakers are subject to change
Day 1
27 Sep 2017
8:30 am - 9:30 am

REGISTRATION

WELCOME & INTRODUCTORY REMARKS

PRESENTED BY:
Al Lieberman, Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU
Ned Sherman, Counsel/Director, Manatt Digital, Founder, Digital Media Wire

Al Lieberman
Ned Sherman

VIEW FROM THE TOP: THE FUTURE OF TELEVISION

PANELISTS:
Floris Bauer, President and Co-Founder, Gunpowder & Sky
Rebecca Glashow, Head of Worldwide Distribution, AwesomenessTV
Peter Phillips, Former EVP/GM Interactive & Distribution, Marvel Entertainment
Paul Potenzone, SVP/Content Director at Digitas Studios, DigitasLBi
MODERATOR: Todd Spangler, NY Digital Editor, Variety

Peter Phillips
Paul Potenzone
Floris Bauer
Todd Spangler
Rebecca Glashow

OPENING PRESENTATION: DID YOU TRY REBOOTING IT?

VIZRT PRESENTS: “Did you try rebooting it?”

  • Evolution of Vizrt & TV to Digital
  • Broadcast workflows optimized and priced for Digital
  • Publish a video with broadcast graphics to multiple platform in seconds
  • Prove it! We will demo the award winning Viz Story
  • PRESENTERS:
    Tom Shelburne, Director of Operations – Northern Region, Vizrt

    FIRESIDE CHAT WITH PETER GALLAGHER OF VERIZON DIGITAL MEDIA

    Peter Gallagher, Chief Operating Officer, Verizon Digital Media
    INTERVIEWER: Mike Vorhaus, President, Magid Advisors

    Peter Gallagher
    Mike Vorhaus
    11:15 am - 11:45 am

    MORNING BREAK

    THE CURRENT STATE OF DIGITAL MEDIA INVESTING

    This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends and what it takes to get funded in the current environment, including accelerators, crowdfunding, angel, and VC deals.

    PANELISTS:
    David Beck, Chief Strategy and Ventures Officer, TBS & TNT
    Andrew Cleland, Managing Director, Comcast Ventures
    Todd Klein, Partner, Revolution
    Anton Zietsman, Director, 3311 Ventures
    PANELISTS: David Sands, Partner and Co-Leader, Entertainment and Digital Media Team, Sheppard Mullin

    David Sands
    Andrew Cleland
    Todd Klein
    Anton Zietsman

    DELIVERING ON THE PROMISE OF VR FOR TELEVISION

    While still in its infancy, VR experiences built around television shows are showing promise. Some offer extra content complementary to the show’s narrative, and some completely transform the telling of the narrative. What apps and devices are used to create and distribute content and what is the state of consumer adoption?

    PANELISTS:
    Michelle Carney, VP, Branded Entertainment & Film, Ketchum
    Matthew Collado, Co-Founder and Chief Content Officer, Littlstar
    Aaron Luber, Head of Content Partnerships, Google VR Team
    Tom Vance, Co-Head of Studio, Content, Jaunt Studios
    MODERATOR: Michael Gold, Co-founder and CEO, Holojam Inc

    Michelle Carney
    Matthew Collado
    Tom Vance
    Michael Gold
    Rob Ruffler
    Aaron Luber
    12:45 pm - 2:00 pm

    VIP LUNCH (INVITE ONLY)

    REDEFINING DISTRIBUTION: THE MELTING POT OF OTT, CABLE & LINEAR TELEVISION

    The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities. Alternately, traditional linear services, like DirecTV, have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, are broadcasters and distribution companies responding effectively, and where do advertisers fit in?

    PANELISTS:
    Kenny Gersh, EVP, Business, MLB Advanced Media
    M. Scott Havens, Global Head of Digital, Bloomberg Media
    Christy Tanner, SVP & General Manager, CBS News Digital
    Michael Weaver, SVP of Business Development & Growth, Al Jazeera Digital
    Moderator: Alex Weprin, Media Reporter and Editor, POLITICO’s Morning Media newsletter

    Kenny Gersh
    Alex Weprin
    M. Scott Havens
    Christy Tanner
    Sahil Patel

    FIRESIDE CHAT WITH BOB GRUTERS

    Bob Gruters, Group Director, Global Marketing Solutions – US, Facebook

    Bob Gruters

    THE EVOLUTION OF BRANDS, CONTENT AND MARKETING

    As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.

    PANELISTS:
    Mia Goldwyn, Chief Content Officer, StyleHaul
    Christine Murphy, SVP Branded Entertainment, Astronauts Wanted
    Shannon Pruitt, President, The Story Lab, US
    Andrew Saunders, Head of Global Brand Strategy, Tastemade
    MODERATOR: Philip Alberstat, Chief Operating Officer, Contend

    Andrew Saunders
    Christine Murphy
    Mia Goldwyn
    Philip Alberstat

    THE RISE OF LIVE STREAMING

    Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers?

    PANELISTS:
    Mario Armstrong, Chief Content Officer & Executive Producer, Never Settle Show
    Courtney McKlveen, Head of US Field Sales, Oath
    Ali Moiz, CEO & Co-Founder, Streamlabs
    Jill Sherman, SVP, Social Strategy, DigitasLBi
    Ryan Troy, Product Manager, TV, Twitter
    MODERATOR: Karen Allen, President, Karen Allen Consulting

    Ryan Troy
    Courtney McKlveen
    Mario Armstrong
    Karen Allen
    Jill Sherman

    OK GOOGLE, TELL ME ABOUT VOICE-ACTIVATED AI FOR MEDIA AND ENTERTAINMENT

    Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment experiences. What is possible when media and entertainment companies begin to tap the power of voice-activated devices? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based smartphones? What does the future hold for this exciting area of innovation?

    PANELISTS:
    Lauren Berkowitz, Chief Business Officer, Elemental Cognition
    Yiannis Pagkalos, Business Development Principal, Product Partnerships, Google
    Adrian Sexton, CEO, TiTAN Platform
    Drew Silverstein, CEO & Founder, Amper Music
    John Thompson, President, FLX Systems
    MODERATOR: Rick Howe, The iTV Doctor, Interactive TV Today

    Yiannis Pagkalos
    Lauren Berkowitz
    Drew Silverstein
    Adrian Sexton
    Rick Howe

    HOW TO EFFECTIVELY USE INFLUENCER MARKETING

    Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success? What are the FTC requirements for disclosure and how can brands protect themselves when running campaigns?

    PANELISTS:
    Rebecca Duke, Senior Brand Manager, Mars Wrigley Confectionery US
    Paul Kontonis, Chief Marketing Officer, WHOSAY
    Marc Hustvedt, CEO, Above Average
    Maureen Polo, General Manager, Fullscreen
    MODERATOR: Phil Ranta, COO, Studio71

    Rebecca Duke
    Maureen Polo
    Paul Kontonis
    Phil Ranta
    4:00 pm - 4:30 pm

    AFTERNOON BREAK

    THE EXPLOSION OF ORIGINAL VIDEO CONTENT

    We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers?

    PANELISTS
    Jill Braff, former GM, Ellen Digital Ventures
    Sharmi Gandhi, EVP, Strategy and Development, Mic
    Matthew Henick, Head of Development, BuzzFeed Motion Pictures
    Susanne Mei, General Manager, PeopleTV

    Terrance Gray
    Sharmi Gandhi
    Jill Braff
    Matthew Henick
    Susanne Mei

    FIRESIDE CHAT WITH MASHABLE STUDIOS AND WATTPAD

    FIRESIDE CHAT:
    Eric Korsh, President, Mashable Studios, Mashable
    Aron Levitz, Head of Wattpad Studios, Wattpad
    INTERVIEWER: Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire

    Eric Korsh
    Aron Levitz